I shared the idea for the brand and the logo concept for Happy Guy with Jeff while at a photoshoot with him. He was interested in making this come to life as well so we got the ball rolling. I updated the font for the “happy guy” text under the smiley face. I used a font off the internet and altered it on illustrator and gave it a grungy look.
The concept with the messy-ness is that life is not perfect and so the logo isn’t.
Jeff printed out stickers from the vector logo which makes us a brand. Ball rolling…
I started taking a class on Skillshare with Jeff Staple, founder of Staple, so I started a project for the class to share the meaning/purpose behind Happy Guy.
